Marketing Foundation
Topics Covered
- Introduction to Marketing · B2B, B2C, D2C models
- Traditional vs Digital · Consumer Behaviour · STP
- Marketing Funnel & Customer Journey
Case Study
Brand Observation & Market Analysis
Practical Outcome
Understand how businesses attract customers
Practice Day Lab
Focus
Customer Persona
Skill
Market Research
Case
Local Business Research
Deliverable
Customer Persona Sheet
Result
Assignment






